Gurugram, 8nd July 2026: AUM Premium, India’s affirmation-led natural Himalayan spring water brand, has launched on Amazon India, marking a major step in its pan-India expansion, now reaching over 20,000 pincodes. This debut is set to broaden the brand’s digital footprint, introducing consumers nationwide to hydration paired with positive affirmations, turning each sip into a mindful daily ritual.
AUM Premium aims to redefine what water can be, positioning itself as both an affirmation tool and a biohacking companion for mind, body and soul. The launch includes AUM Premium’s Himalayan spring water, Glow water and The Affirmation Collection available in 250 ml, 500 ml and 1-litre pack sizes, bringing the brand’s distinctive approach to hydration to consumers across India.
Commenting on the launch, Jagriti Motwani, Founder & CEO, AUM Premium, said “Through Amazon India, we’re making it easier for consumers across the country to access AUM Premium and embrace a more conscious approach to hydration. At AUM Premium, we’ve always believed that water is more than just a daily necessity, it can be a simple yet powerful ritual that supports overall wellbeing. Through initiatives such as our “Affirmation Collection,” we aim to inspire positivity, upliftment and intentional living encouraging consumers to view hydration as an everyday practice that nurtures the mind, body and soul.”
With nearly 70% of the human body made up of water, people today are becoming more conscious of what they are consuming, alkaline water is becoming a preferred choice over fortified or medicinal water for daily hydration. Sourced from Himalayan springs water is naturally enriched with calcium, magnesium, potassium and trace minerals. As the online- first brand, AUM Premium has been available through Blinkit and its own shopify store with plans to expand to other online platforms in the upcoming months.
AUM Premium, a natural Himalayan spring water brand founded by Jagriti Motwani under Bhagva Future Ventures, is headquartered in Gurugram. Packaged in Himachal Pradesh and available in three SKUs, the brand is built on a simple belief that everyday hydration should begin with water that is genuinely pure and naturally good for you.
Sourced from high-altitude Himalayan springs, AUM Premium water originates from ancient glacial melt and is naturally filtered through layers of rock and earth. The result is water that is naturally enriched with essential minerals including calcium, magnesium, and potassium. As consumers increasingly prioritise health and cleaner consumption, AUM Premium can be a trusted choice for those who want better, more conscious hydration as part of their daily lives.
AUM Premium is available across 20,000+ pin codes in India via e-commerce platforms, including Amazon India, Blinkit, Shopify, as well as its direct-to-consumer website.
